Why Deloitte's first APAC CMO is relying on relationships for regional success
Relationship building and consistency are key tenets for Deloitte’s first Asia-Pacific chief marketing officer as he strives to align marketing strategy and activity across the region.
View ArticleWhy data security matters to your CX efforts
As data moves to assume a central role within business in the digital era, its importance to marketing and customer experience professionals has never been greater. But nor has the need to ensure the...
View ArticleSurvey: Consumers balance data privacy against personalisation
Consumers are willing to share their personal data in exchange for personalisation, depending on whether the service meets their expectations, according to Deloitte’s eighth annual Media Consumer...
View ArticleLoyalty programs respond to ACCC draft report
Submissions are now closed following the Australian Competition and Consumer Commission's (ACCC’s) draft report highlighting a number of concerns about customer loyalty programs, in particular the...
View ArticleReport: Mobile losing ground to smart speakers
Mobiles are the fastest growing device for ecommerce payments, privacy concerns are growing, and consumers are sceptical about the benefits of 5G, a new survey has found.
View ArticlePredictions: 10 Customer experience trends for 2020
These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking...
View ArticleReport: Connectivity key for next decade in technology
Connectivity will be the key to unlocking the technology trends in the next decade, according to the Deloitte Technology, Media, and Telecommunications Predictions 2020 report. ThIs interconnectedness...
View ArticleBrand purpose must be all year round
Brands that do not stand for something are wasting their power and their voice, not to mention commercial opportunities, said a professor of management at Macquarie Business School.
View Article10 brands making a positive difference to a world in crisis
Brand purpose and community awareness has been becoming increasingly important over recent years. And with the rise of the COVID-19 crisis, it's never been more important than now.
View ArticleReport: Brands failing consumers on privacy
None of Australia’s top 100 consumer brands meet consent best practices for cookie management, according to the Deloitte Privacy Index 2020.
View ArticleDeloitte Australian CMO takes global marketing reins
Deloitte is promoting its Australian chief marketing officer to global CMO and has confirmed its first female local marketing officer from 1 September.
View ArticleSurvey: Covid boosts all digital entertainment
With a global pandemic upon us, news, rather than film, is the must-see event of 2020, according to the latest Deloitte Australia Media Consumer Survey. From Covid to bushfires, Australians have binged...
View Article3 Australian CMOs explore the global marketing trends expected to dominate 2021
The world of 2021 marketing and commercial growth will be driven by human connection and the overarching need for organisations to not only be trusted but also embraced by the customers they’re...
View ArticleCMO profile: Redhill reflects on 18-year career with Deloitte
Creativity at the heart of strategy is the interesting place to be, says Deloitte Consulting global CMO, David Redhill. And having occupied such a position with the consulting giant for over 18 years,...
View ArticleHow to improve your martech assessment game
In the recent Clevertouch State of Martech report, 50 per cent of respondents said they were overwhelmed by martech choices today. Forty-four per cent also admitted platforms have gone unused during...
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